Skip to content
Flux Ventures Blog

The musician contributes his £25k prize Mercury Prize to small live spaces

Sam Fender accepting his trophy in the North East
The musician received the honor last month in Newcastle

The artist has handed over the full amount of his £25k honor prize money to the trust for venues, which operates to protect the United Kingdom's grassroots concert spaces.

Fender was given the award on mid-October as his new release People Watching was declared the outstanding release of the past year.

The musician has opted to give the cash to the MVT, in recognition of the crucial part grassroots venues played in his beginning days.

"I would not have achieved what I am doing today if it hadn't been for all the gigs I played around the region, and further afield, when I was starting out," remarked Sam Fender. "These locations are legendary, but they are facing challenges."

Since the start of 2023, at least 150 of these venues have ceased operations – approximately one-sixth of the total UK scene.

Recently, top acts including the band Pulp, the group Coldplay, the singer Katy Perry and Sheeran have all backed the MVT in its attempts to keep the scene afloat, by including a minor surcharge to their admission fees, which goes to help local stages.

Fender also joined in, raising in excess of £100,000 on his recent tour to support thirty-eight local spots across England, Scotland, and Wales.

These funds helped venues that were confronting possible closure due to difficulties caused by floods, blazes and personal losses, as well as regulatory hurdles, court cases and neighbor objections.

Additional spaces obtained financial assistance in upgrading infrastructure and sound and lighting systems that directly benefitted musicians and concertgoers.

"The idea that money from shows in major spaces backs the smaller venues, where it kicks off for musicians like me, is just logical," Fender has stated.

The band Pulp on stage
The group are one of the many acts who gave their honor funds to good causes

He is not the first artist to donate his award winnings to good deeds.

Back when they won the trophy in the mid-90s for their album the album, lead singer Jarvis Cocker announced that the act would give their cash to the charity War Child.

That year, rapper and singer she shared her prize across multiple charities, such as the NSPCC and a Sickle Cell charity.

"And I contributed a grand to the center, to their gymnastics program, because I trained in gymnastics when I was younger and they needed updated gear," Ms Dynamite shared with a publication.

Two years ago, they donated their funds to the youth organization that developed their group, as well as other local music groups.

Also the 1994 recipients they contributed their winnings to a multiple sclerosis charity after a acquaintance was found to have the condition.

"Receiving the award was ample," remarked vocalist Heather Small. "The cash was the bonus but we could do without the extra, because we had the cake. So our victory impacted another person's life."

Recently, the Music Venues Trust revealed it had protected two small stages in that region, by transferring them to public stewardship.

The Joiners in that area and The Croft in Bristol were bought under the community ownership program, which is funded by the arts council and supporters who purchase "ownership units" in the properties.

JH
By

Jason Harris

A tech journalist and startup advisor with over a decade of experience covering UK innovation and venture capital trends.

Flux Ventures Blog

Type to search articles.